It all begins with boredom an idea.

Plenty Creative are business partners Sarah Lane and Andy Taylor, two Bay of Plenty locals who decided that what the planet really needed, in addition to a truly sustainable energy source, was a great quality magazine to show the world what an awesome place the Bay is. With more than 30 years of combined media experience we decided print wasn’t dead, in fact it could play nicely with the digital kid, so we corralled some of the best creative minds in the area to help us make our labour of love a force to be reckoned with - and we love that our readers, subscribers and advertisers were just as passionate about it as us; turns out there was a real appetite for fresh design and content (as opposed to cutting and pasting), thinking outside the box, and coming up with something new.
Now we’ve launched Plenty Creative so that we can share our creative aroha with all types of clients, businesses as well as readers, and help, erm… save the world, one creative project at a time.

Sarah Lane is a highly experienced graphic designer with over 10 years of professional experience. Along the way she’s worked in a variety of different design studios, gaining a diverse range of skills and expertise, but one area she really excels in is publication design. Whether it's designing a book, magazine, or brochure, Sarah has a keen eye for the dark arts of layout, typography, and image selection, and knows how to create beautiful, effective designs that engage the reader.

Andy Taylor spent 25 years based in Europe and Asia, where he worked in roles as varied as contributing editor to the Michelin Guide to Tokyo, public information officer for the Association of South East Asian Nations based in Tokyo, print and television journalist, fashion photographer and book and magazine editor; it’s a career that has made him passionate about telling stories and given him a varied skill set to do it.

Together we’re Plenty Creative and we pride ourselves on being a lean, keen creative machine - so get in touch and let’s get the ball rolling.